14 April 2008
Final Creative brief
Client
Perspective: A Home Data Management System
Project Summary
This project consists of an interface for a fluid, customizable backup system. The user can pick and choose which files can be backed up on which electronic device (such as computers, mp3 players, stereo, or DVR) that are connected on a network. This is a completely new data management system that could streamline file transfers between devices and make a user’s data more secure in case one of those devices is compromised.
Target Audience
The target audience for this project is quite large; it consists of anyone who owns at least one computer and several other electronic devices such as an mp3 player, stereo, or DVR. It could be a family with several computers and electronic devices among the members, a single person who wants to keep backups of his or her important data, or small network of electronic devices.
Objectives
The objective of the interface is to be intuitive and simplistic enough for someone who is not very comfortable with computers and flexible enough for someone who is. The interface should communicate which folders of information are on which electronic devices, and let the user know how many copies of a particular group of files are on the network.
Each device is an entry point to the software; although the main entry point will be the computers on the network. Each entry point will have the ability to see which files are on the device as well as the number of copies of each particular file on the network.
Deliverables
One working interface for a computer and five flat comps for another possible entry point, such as an iPod.
Look & Feel
The look should be clean and simplistic, but it should also be engaging. The colors will be fairly neutral with small pieces of bright color to create emphasis, so that it will be easy to read and also blend fairly well with existing operating systems.
Perspective: A Home Data Management System
Project Summary
This project consists of an interface for a fluid, customizable backup system. The user can pick and choose which files can be backed up on which electronic device (such as computers, mp3 players, stereo, or DVR) that are connected on a network. This is a completely new data management system that could streamline file transfers between devices and make a user’s data more secure in case one of those devices is compromised.
Target Audience
The target audience for this project is quite large; it consists of anyone who owns at least one computer and several other electronic devices such as an mp3 player, stereo, or DVR. It could be a family with several computers and electronic devices among the members, a single person who wants to keep backups of his or her important data, or small network of electronic devices.
Objectives
The objective of the interface is to be intuitive and simplistic enough for someone who is not very comfortable with computers and flexible enough for someone who is. The interface should communicate which folders of information are on which electronic devices, and let the user know how many copies of a particular group of files are on the network.
Each device is an entry point to the software; although the main entry point will be the computers on the network. Each entry point will have the ability to see which files are on the device as well as the number of copies of each particular file on the network.
Deliverables
One working interface for a computer and five flat comps for another possible entry point, such as an iPod.
Look & Feel
The look should be clean and simplistic, but it should also be engaging. The colors will be fairly neutral with small pieces of bright color to create emphasis, so that it will be easy to read and also blend fairly well with existing operating systems.
23 March 2008
Rhythm of Lines Exhibition (for Audi) Website
www.rhythmoflines.co.uk
I love the loading bar and the time bar. It is so simple, but I really appreciate it being up on top of the screen instead of the center of the page. All of the movement ad reaction to the mouse pointer is cool, but it also kind of makes me feel seasick or disoriented while trying to navigate around the page.
19 March 2008
17 March 2008
16 March 2008
German Converse Site
www.converse.de
This navigation looks more like something that we could do after this class. Maybe. One detail I really like is the fact the cursor changes color as you roll over the various rectangles. (After you close the talking guy).
Audi R8 Microsite
www.audi.co.uk/R8
I have found myself drawn to circular navigation lately; probably because most navigation these days and in the past has been linear. I like this a lot, especially the way the type animates when you scroll along the wheel. However, quite a bit of the type is upside down, so hard to read. Also, there is probably too much type visible all at once and the navigation is overly complicated, in my mind. But it still is pretty cool and obviously, a lot of skill and time went into it.
I have found myself drawn to circular navigation lately; probably because most navigation these days and in the past has been linear. I like this a lot, especially the way the type animates when you scroll along the wheel. However, quite a bit of the type is upside down, so hard to read. Also, there is probably too much type visible all at once and the navigation is overly complicated, in my mind. But it still is pretty cool and obviously, a lot of skill and time went into it.
Plus the car is pretty...^_^
10 March 2008
White Void Website
www.whitevoid.com portfolio application
I thought this was an interesting website, and somewhat applicable to my current project. Although, I am not sure I could make it look quite as cool with my current flash skills. ^_^
03 March 2008
Perspective: A New Home Data Management System
This project is a collaboration with my brother, Brandon Salmon, who is creating a new data management system for his PhD at Carnegie Mellon with the Parallel Data Lab. He has been working on this project with other computer engineers and programmers, and companies such as Intel and Seagate. I thought it would be a great thing for me to help him out, as he needs an interface, and it would help me to get experience. And I also just think the project is pretty cool. ^_^
Creative Brief
Client
Perspective: A Home Data Management System
Project Summary
This project consists of an interface for a fluid, customizable backup system. The user can pick and choose which files can be backed up on which electronic device (such as computers, mp3 players, stereo, or DVR) that are connected on a network. This is a completely new data management system that could streamline file transfers between devices and make a user’s data more secure in case one of those devices is compromised.
Target Audience
The target audience for this project is quite large; it consists of anyone who owns at least one computer and several other electronic devices such as an mp3 player, stereo, or DVR. It could be a family with several computers and electronic devices among the members, a single person who wants to keep backups of his or her important data, or small network of electronic devices.
Objectives
The objective of the interface is to be intuitive and simplistic enough for someone who is not very comfortable with computers and flexible enough for someone who is. The interface should communicate which folders of information are on which electronic devices, and let the user know how many copies of a particular group of files are on the network.
Look & Feel
The look should be clean and simplistic, but it should also be engaging. The colors will be fairly neutral with small pieces of bright color to create emphasis, so that it will be easy to read and also blend fairly well with existing operating systems.
2BItalia Website
www.duebiitalia.it
I found this website on the Favourite Website Awards, and fell in love with the simplistic animation used to showcase a simplistic, but extremely well designed, Italian bathroom furniture company. I really like the way the boxes almost emerge from some black reflective surface, which gives dimension to otherwise flat boxes. It has a similar aesthetic to the new Apple OS, but it is a bit more flashy and quick.
25 February 2008
Final Creative Brief
Client
Obama ‘08 Campaign
Project Summary
This project consists of an interactive banner ad with at least five different informative screens and a stationary outdoor ad.
Target Audience
Obama’s voter demographic obviously includes the African American community and possibly other minorities, and the current website appeals to the older voters of those communities. This project will appeal to the younger voter, particularly the educated college students ages 17-28.
Objectives
the objective of the banner is to communicate to the demographic Obama's stance on the crisis the United States is facing in their higher education, and the fact that a vast majority of college age Americans either cannot afford college or will go deeply into debt for it.
The banner should be clear and to the point, as educating and persuading the viewer to vote for Obama is key. The graphics should relate to the main website, and perpetuate the personality of Obama rather than contradict it. The banner needs to come across as serious, academic, and reliable without looking stuffy. It should also stand out in a busy web environment, particularly websites such as YouTube.com, MSN.com, or Yahoo.com
Competition
At this moment in the Presidential race, Obama’s main competition is Hillary Clinton. Both candidates appeal to minorities and women, although Hillary has a past political history that is strong in the eyes of Americans because of her position of being the first lady. Again, though, Obama’s strength comes in the fact that he is younger and will promote change rather than following a previous presidency.
Look & Feel
The banner is reminiscent of college-ruled paper that college students take notes on. The colors, blue and red, are the same as Obama's compaign. The type and paper is at an angle as to look more casual, like some notes on a student's desk while they are studying or writing a paper.
18 February 2008
16 February 2008
09 February 2008
04 February 2008
Revised Creative Brief
Client
Obama ‘08 Campaign
Project Summary
This project consists of an interactive banner ad with at least five different informative screens and an outdoor stationary ad.
Objectives
It is crucial for a presidential candidate to communicate his (or her) stance on issues in an clear and engaging manner. The scope of the website is intended to be incredibly broad, so this project is valuable because it will pinpoint issues that are important to a specific demographic.
Target Audience
Obama’s voter demographic obviously includes the African American community and possibly other minorities, and the current website appeals to the older voters of those communities. This project will appeal to the younger voter, such as the college student who wants a candidate who is fresh and new. This demographic is also the most likely candidate to be online and click on a banner ad.
Competition
At this moment in the Presidential race, Obama’s main competition is Hillary Clinton. Both candidates appeal to minorities and women, although Hillary has a past political history that is strong in the eyes of Americans because of her position of being the first lady. Again, though, Obama’s strength comes in the fact that he is younger and will promote change rather than following a previous presidency.
03 February 2008
02 February 2008
Group94 Website
http://www.group94.com
I found this website on The Favourite Website Awards and thought it was interesting. The interface is like an old monitor or those signs you see in an airport. Even the images are pixel-ly and follow the pattern. It looks seamless and uses high tech software to emulate a lower technology, which is refreshing.
28 January 2008
Creative Brief
Client
Obama ‘08 Campaign
Project Summary
This project will consist of a new online presence, either a redesign or a separate branch from the existing website, and an outdoor print ad.
Objectives
The current website, while organized and graphically very emotive, appeals mostly to the older voters. The website also has very little hierarchy with the vast amount of information, so the viewer can find it very confusing. Therefore, the objective of this project is communicate what is really important and intrinsic to Obama’s campaign without making the viewer hunt for it. This project will also appeal to a younger demographic, as Obama himself is a young candidate. This can be done by creating a satellite website or by renovating the existing website.
Target Audience
Obama’s voter demographic obviously includes the African American community and possibly other minorities, and the current website appeals to the older voters of those communities. This project will appeal to the younger voter, such as the college student who wants something fresh and new.
Competition
At this moment in the Presidential race, Obama’s main competition is Hillary Clinton. Both candidates appeal to minorities and women, although Hillary has a past political history that is strong in the eyes of Americans because of her position of being the first lady.
Church Sign Generator
http://www.churchsigngenerator.com/
This is a fairly useless little website, but I found it fun and interactive. I think it would be interesting to have a similar function on a website as something that the viewer could download and use as a wallpaper or something. Or just provide entertainment and the possibility of being struck by lightning for blasphemy. ^_^
This is a fairly useless little website, but I found it fun and interactive. I think it would be interesting to have a similar function on a website as something that the viewer could download and use as a wallpaper or something. Or just provide entertainment and the possibility of being struck by lightning for blasphemy. ^_^
19 January 2008
Yugop
I came across this interactive designer/coder Yugo Nakamura. The animations are very simple, but I can't stop watching or playing with them. ^_^ I especially love the Claygrid and Entropy 01.
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