Creative Brief

Client

Perspective: A Home Data Management System

Project Summary

This project consists of an interface for a fluid, customizable backup system. The user can pick and choose which files can be backed up on which electronic device (such as computers, mp3 players, stereo, or DVR) that are connected on a network. This is a completely new data management system that could streamline file transfers between devices and make a user’s data more secure in case one of those devices is compromised.

Target Audience

The target audience for this project is quite large; it consists of anyone who owns at least one computer and several other electronic devices such as an mp3 player, stereo, or DVR. It could be a family with several computers and electronic devices among the members, a single person who wants to keep backups of his or her important data, or small network of electronic devices.

Objectives

The objective of the interface is to be intuitive and simplistic enough for someone who is not very comfortable with computers and flexible enough for someone who is. The interface should communicate which folders of information are on which electronic devices, and let the user know how many copies of a particular group of files are on the network.

Look & Feel

The look should be clean and simplistic, but it should also be engaging. The colors will be fairly neutral with small pieces of bright color to create emphasis, so that it will be easy to read and also blend fairly well with existing operating systems.