Obama '08 Banner

Find my Obama '08 banner here.

Billboard

Final Creative Brief

Client

Obama ‘08 Campaign

Project Summary

This project consists of an interactive banner ad with at least five different informative screens and a stationary outdoor ad.

Target Audience

Obama’s voter demographic obviously includes the African American community and possibly other minorities, and the current website appeals to the older voters of those communities. This project will appeal to the younger voter, particularly the educated college students ages 17-28.

Objectives

the objective of the banner is to communicate to the demographic Obama's stance on the crisis the United States is facing in their higher education, and the fact that a vast majority of college age Americans either cannot afford college or will go deeply into debt for it.

The banner should be clear and to the point, as educating and persuading the viewer to vote for Obama is key. The graphics should relate to the main website, and perpetuate the personality of Obama rather than contradict it. The banner needs to come across as serious, academic, and reliable without looking stuffy. It should also stand out in a busy web environment, particularly websites such as YouTube.com, MSN.com, or Yahoo.com

Competition

At this moment in the Presidential race, Obama’s main competition is Hillary Clinton. Both candidates appeal to minorities and women, although Hillary has a past political history that is strong in the eyes of Americans because of her position of being the first lady. Again, though, Obama’s strength comes in the fact that he is younger and will promote change rather than following a previous presidency.

Look & Feel

The banner is reminiscent of college-ruled paper that college students take notes on. The colors, blue and red, are the same as Obama's compaign. The type and paper is at an angle as to look more casual, like some notes on a student's desk while they are studying or writing a paper.

Animations (sound)

Find the sound animation here.

Information Architecture

Obama Banner Comps

Animations (frame labels)

Find the frame labels animation here.

Mood Boards

Revised Creative Brief

Client

Obama ‘08 Campaign

Project Summary

This project consists of an interactive banner ad with at least five different informative screens and an outdoor stationary ad.

Objectives

It is crucial for a presidential candidate to communicate his (or her) stance on issues in an clear and engaging manner. The scope of the website is intended to be incredibly broad, so this project is valuable because it will pinpoint issues that are important to a specific demographic.

Target Audience

Obama’s voter demographic obviously includes the African American community and possibly other minorities, and the current website appeals to the older voters of those communities. This project will appeal to the younger voter, such as the college student who wants a candidate who is fresh and new. This demographic is also the most likely candidate to be online and click on a banner ad.

Competition

At this moment in the Presidential race, Obama’s main competition is Hillary Clinton. Both candidates appeal to minorities and women, although Hillary has a past political history that is strong in the eyes of Americans because of her position of being the first lady. Again, though, Obama’s strength comes in the fact that he is younger and will promote change rather than following a previous presidency.

Animations (buttons)

Find the button animation here.

Animations (motion paths)

Animations (masking)

Group94 Website

http://www.group94.com

I found this website on The Favourite Website Awards and thought it was interesting. The interface is like an old monitor or those signs you see in an airport. Even the images are pixel-ly and follow the pattern. It looks seamless and uses high tech software to emulate a lower technology, which is refreshing.